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Over the years, I've had the opportunity to talk with hundreds of hunters researching their first thermal optic. Most don't end up with a bad scope. In fact, today's thermal market has a lot of excellent options. What I have noticed, though, is that many hunters later realize there were features, capabilities, or considerations they didn't fully appreciate when making their first purchase. Here are some of the most common things I encourage hunters to think about before inves

By Chad Annon Everybody wants access to land. Not everybody deserves it. I’ve personally seen both sides of this. I know guys that get invited back year after year. Landowners trust them, and they’ve got more places to hunt than they have time for. They do things right, and it shows. And I’ve also seen guys burn every piece of ground they touch. They don’t communicate, tear stuff up, bring people that weren’t invited, go back to spots that weren’t theirs to begin with… and th

By Chad Annon Over the last few years I’ve heard the same thing more than once. “Coyote hunting got harder because everyone has thermals now.” Sometimes the comment is aimed directly at me because I started selling thermal scopes in 2022. I understand where the frustration comes from. Predator hunting has definitely changed over the last few years. Coyotes in a lot of areas are seeing more pressure, and some of the easy stands we used to have aren't as easy anymore. But there

Lessons Learned From Running the Alpha Games Predator Hunting Tournaments By Chad Annon Predator hunting tournaments are a little different than regular hunting. A lot of guys can kill coyotes all year long, but when tournament time rolls around things change. By then the season has been in for a while. There are fewer coyotes around, the ones that are left have seen some pressure, and you’re dealing with smarter, more cautious animals. That’s when every stand and every deci